14th of December 2009
Almost all retailers are aware that people tend to buy what they see. It’s more important than ever to show your customers how your products can work for them. Fashion retailers use this strategy by dressing mannequins in a complete outfit with accessories. People want to see how they should be wearing the outfit not just the outfit by itself. Working this way boosts the number of products purchased by the customer.
Take a look at where those small value-add products are located in your business – are they off to the side or are they right at the point of sale. There is a reason why supermarkets have magazines and sweets at the counters. Bunning’s also demonstrate this with their smaller sale stock prominently located at the counter.
This strategy is not just for retailers but for every business where your customers come to your premises. Are your customers looking at pretty pictures on the wall or are you demonstrating the value of what you offer?
Almost all business people reading this would be aware of these tips but the question is, how many of us put them into place?
If you need assistance identifying profit margins, product analysis, the impact of discounting or the best strategies for your business, call us today.